Gainesville–Ocala Lead Board

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Gainesville–Ocala Lead Board

Licensed trades, builders, firms, condo associations, restaurants and salons in Alachua and Marion counties, each with a suggested offer, pitch and live AI help.

–Leads
–Hot
–Web checked
–With phone
–With email
–Not contacted
–In progress
–Interested / pilot
–Won

Today's queue

Replies that need a human, campaigns the sender is working through, follow-ups that are due, and what's coming up. Manual follow-ups wait for your click; campaign emails go out on their own inside the sending window.

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Settings

Mailbox, calling and company details. Secrets are stored encrypted. Keep the daily email cap modest while the mailbox builds reputation (Hostinger allows 500 an hour, but cold email should stay well under 100 a day per mailbox).

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Website

What marlionlabs.in is doing for us: who comes, where from, what they try, and which visits turn into enquiries, demos and customers. Counted on our own server from the site's beacon — no cookies, no third-party analytics. Leads who open the site from one of our emails show up by name.

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Demo kits

One showcase business per offer, with the samples we built for it and a talk track for the rep. Sample links are safe to send; kit pages are for the team only.

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Reachable = has a phone or email. Visit-only leads have neither; they belong in the route planner, not the queue.
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HotWarmCoolGoogle-confirmed shop addressLicence address (may be a home)Approximate (PO box / ZIP area)

Plan a visit route

Picks the hottest leads marked for in-person visits that haven't been contacted, orders them into a driving loop from Gainesville (shown on the map), and writes an opener, an ask and what to show at each stop. Confirm each address is a shop or office before you go.

What small Florida shops already pay

Published US prices as of October 2026, monthly unless noted. "Reported" means the figure comes from a third-party review rather than the vendor's own page.

Our draft price ladder

Starter
$149/mo

AI answering after hours, missed-call text-back, review requests, Google profile tune-up. No setup fee, month-to-month.

Front office
$299/mo

Starter plus 24/7 AI answering, booking into Jobber, Housecall Pro or a calendar, and a simple website. $250 setup.

Growth
$499/mo

Front office plus follow-up campaigns, maintenance-plan reminders, monthly report and a named contact. $500 setup.

Custom builds
from $500

Fixed-price small builds: quote forms, dashboards, internal tools. Door-openers, not the main business.

Benchmarks: Podium about $399 (reported), Birdeye $299–449 per location (reported, annual contracts), Broadly $399–999, Sameday AI $449 for 500 minutes, agency-run AI voice agents $300–800/mo plus $1,500–5,000 setup.

Field service software (what they run the business on)

VendorPriceNotes
Jobber$29–$699Core $29–49 (1 user) up to Plus $399–699; extra user $29; AI receptionist $29 for 30 conversations, unlimited on Plus
Housecall Pro$59–$329Basic, Essentials, Max; extra user $35; AI answering sold separately, price not published
ServiceTitan$245–$500/techReported; $5k–50k+ setup; 12-month contract
Service Fusion$208–$627Unlimited users, month-to-month
Kickserv$48–$1995–20 users
Workiz$225–$325Reported; AI answering add-on about $200

AI receptionists and answering

VendorPriceNotes
Rosie$49–$299250–2,000 minutes, no setup fee
Dialzara$29–$34960–1,000 minutes; overage $0.35–0.48/min
Goodcall$79–$249Unlimited minutes, 100–500 unique callers
Sameday AI$449–$789500–1,000 minutes, built for home services
Smith.ai$150 AI / $300–2,100 humanHuman answering about $8.50–11.50 per call
Avoca$1,000–3,000Reported; aimed at $3M+ contractors

Reviews, messaging and all-in-one marketing

VendorPriceNotes
Podium$399–$599+Reported; annual contract
Birdeye$299–$449Reported; 12-month auto-renew, 90-day cancellation notice
NiceJob$75–$125No contracts
Broadly$399–$999Month-to-month; AI voice receptionist on Premium
GoHighLevel$97–$497 (agency)White-label platform; agencies resell at $297–2,500 per client (reported)

Websites and leads

ItemPriceNotes
Contractor website$800–$15,000Reported; freelancer template to semi-custom, plus $600–2,400/yr upkeep
Hibu$449–$1,500Reported; 6–12 month contracts
Google Local Services lead$39–$162Reported; HVAC $51–80, plumbing $57–69, roofing $71–162 per lead

Real estate agent tools

VendorPriceNotes
Follow Up Boss$58–$1,000Per user from $58; no contracts
Sierra Interactive$300–$72512-month agreement; $500 setup if monthly
Real Geeks$399 + $500 setupAI text add-on $49
Lofty~$449–$1,500Reported
Ylopo$295–$795+Reported; AI add-on $100+

Running costs we pay per client

ItemCostNotes
Texting registration (A2P 10DLC)$20–61 once + $1.50–10/moRequired before a business can text customers from a local number
Phone number and calls$1.15/mo + ~$0.01/minTwilio local number; AI voice itself runs on our Azure credits

How the list was built

Every lead is a business with an active state licence in Alachua or Marion county: AC and mechanical (CAC, CMC), plumbing (CFC), roofing (CCC), pool and spa (CPC), building (CGC, CBC, CRC), electrical (EC, ER), plus independent real estate brokerages. Licence records were grouped by business name, then deduplicated by address.

What the score means

  • Segment: AC first (urgent, high-value calls), then plumbing, roofing, pool, electrical, builders and brokerages.
  • Location: Gainesville and Ocala addresses score highest, nearby towns next.
  • Business age: businesses licensed in the last 3 years score highest because they usually still need a website, booking and phone handling.
  • Size: 2–3 active licences is the sweet spot. Very large firms already run call centres and ServiceTitan.
  • Tier A is the top 150, Tier B the next 200, Tier C the last 150.

Before anyone visits

  • Licence addresses are often the owner's home. Visit only after confirming on Google Maps that it is a shop, office or yard. Never knock on a home address; call or email instead.
  • Fill in phone, website, Google rating and review count first. Few reviews or no website means an easy first win.
  • Set Final priority and Final channel after enrichment; those override the suggestions.

Weekly rhythm

  • Mon–Thu evening (Madurai team, US business hours): enrich 40–60 leads, email Tier A and B, book calls.
  • Weekday evenings after 5pm ET: follow-up texts and calls to owners who replied.
  • Saturday 8–11am ET: joint calls with Madurai (5:30–8:30pm IST).
  • Saturday and Sunday midday: in-person route, sorted by ZIP, 6–10 confirmed shop visits; builders' model homes on Sunday.
  • Target: about 10 conversations a week, 2–3 demos, one paid pilot a month.

Offer menu

OfferWho it's forPrice
Website + Google profileTrades with no site, only a Facebook page or directory listings$499 once or $49/mo
Missed-call text-back + reviewsOwner-operators and service-only shops$79/mo
AI phone answeringShops with a basic site, no booking, emergency or after-hours calls$149–299/mo
Front-office bundleMulti-trade shops ready to replace several tools at once$299/mo + $250 setup
Call insights dashboardLarger shops whose staff answer phones; searchable call history and trends$99–199/mo
3D pool design rendersPool builders: a pool designed into the customer's own backyard photo$250–400 per design or $199/mo
Roof colour visualizerRoofers: the homeowner's house with new roof colours, used to close estimates$149/mo
3D floor-plan walkthroughsHome builders and remodelers$1.5–5k per plan + $100–300/mo
Phygital sales modelBuilders with communities or model homesCustom quote
AI lead follow-up + listing visualsIndependent brokerages$99–199 per agent/mo
Association portalCondo associations and management firms: compliant website, owner document portal, AI answers for owners$99–199 per association/mo
Design 3DArchitects, interior and landscape designers: photoreal renders, walkthroughs, 3D-printed presentation models$300–1,500 per project
AI phone ordering & reservationsIndependent restaurants that miss calls at rush hour: takes takeout orders and reservations, texts them to the kitchen or POS$149–249/mo
AI answering + remindersSalons and barbershops: answers calls and books into the booking app they already use (Square, Vagaro, Fresha, Booksy)$39–79/mo

Research levels

  • Web + records: website, phone and online presence checked, plus the company's state filing (owners, filing date).
  • Records only: state filing checked; the website still needs a quick Google check before outreach. Its offer is a starting guess.
  • Licence only: only the licence record so far.
  • Heat adjusts the original score for what research found: no web presence raises it, a modern site with booking lowers it, discipline records or an inactive company lower it sharply.

Statuses

Not contacted → Researching → Visited / Emailed / Called → Interested → Demo booked → Pilot running → Won. Use Lost or Not a fit to close a lead. Changes save for everyone with access to this board.

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